TOVA
visual identity and brand strategy
5 Minute Read
Role
Project Manager Lead Designer Head of Research
Timeline
Oct 2024 to Jan 2025
Outcomes
Visual Assets Competitive Audit Brand Guideline
TOVA is a members-only social club that connects people through curated, in-person experiences. Powered by a Compatibility Algorithm, TOVA matches attendees for group events like workshops, social sports, and art activities, fostering meaningful connections. Their vision is to become a marketplace for real-life socializing, offering everything from casual hangouts to hobby groups and organic dating, hosted by vetted partners. PROJECT GOAL: The club needed a unique, dynamic, and consistent visual identity. They wanted their logo, both icon and wordmark, to reflect TOVA's elegance & exclusivity as well as their warmth & charm.
TOVA
visual identity and brand strategy
5 Minute Read
Role
Project Manager Lead Designer Head of Research
Timeline
Oct 2024 to Jan 2025
Outcomes
Visual Assets Competitive Audit Brand Guideline
TOVA is a members-only social club that connects people through curated, in-person experiences. Powered by a Compatibility Algorithm, TOVA matches attendees for group events like workshops, social sports, and art activities, fostering meaningful connections. Their vision is to become a marketplace for real-life socializing, offering everything from casual hangouts to hobby groups and organic dating, hosted by vetted partners. PROJECT GOAL: The club needed a unique, dynamic, and consistent visual identity. They wanted their logo, both icon and wordmark, to reflect TOVA's elegance & exclusivity as well as their warmth & charm.
TOVA
visual identity and brand strategy
5 Minute Read
Role
Project Manager Lead Designer Head of Research
Timeline
Oct 2024 to Jan 2025
Outcomes
Visual Assets Competitive Audit Brand Guideline
TOVA is a members-only social club that connects people through curated, in-person experiences. Powered by a Compatibility Algorithm, TOVA matches attendees for group events like workshops, social sports, and art activities, fostering meaningful connections. Their vision is to become a marketplace for real-life socializing, offering everything from casual hangouts to hobby groups and organic dating, hosted by vetted partners. PROJECT GOAL: The club needed a unique, dynamic, and consistent visual identity. They wanted their logo, both icon and wordmark, to reflect TOVA's elegance & exclusivity as well as their warmth & charm.
TOVA
visual identity and brand strategy
5 Minute Read
Role
Project Manager Lead Designer Head of Research
Timeline
Oct 2024 to Jan 2025
Outcomes
Visual Assets Competitive Audit Brand Guideline
TOVA is a members-only social club that connects people through curated, in-person experiences. Powered by a Compatibility Algorithm, TOVA matches attendees for group events like workshops, social sports, and art activities, fostering meaningful connections. Their vision is to become a marketplace for real-life socializing, offering everything from casual hangouts to hobby groups and organic dating, hosted by vetted partners. PROJECT GOAL: The club needed a unique, dynamic, and consistent visual identity. They wanted their logo, both icon and wordmark, to reflect TOVA's elegance & exclusivity as well as their warmth & charm.
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The new icon was designed to honour the original mark by keeping the same shapes and concept while rounding the outline and varying the line widths. These adjustments soften the image and create balance, making the figures more anatomically accurate and inviting.
The Brolimo font was chosen to reflect TOVA's charm and it's contrasting line widths are mirrored in the logomark, making the TOVA's logo feel more balanced and polished.
The new icon was designed to honour the original mark by keeping the same shapes and concept while rounding the outline and varying the line widths. These adjustments soften the image and create balance, making the figures more anatomically accurate and inviting.
The Brolimo font was chosen to reflect TOVA's charm and it's contrasting line widths are mirrored in the logomark, making the TOVA's logo feel more balanced and polished.
The new icon was designed to honour the original mark by keeping the same shapes and concept while rounding the outline and varying the line widths. These adjustments soften the image and create balance, making the figures more anatomically accurate and inviting.
The Brolimo font was chosen to reflect TOVA's charm and it's contrasting line widths are mirrored in the logomark, making the TOVA's logo feel more balanced and polished.
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww xx Yy Zz
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Brolimo
Brolimo
Brolimo
Brolimo
Real connections,
one event at a time
Real connections,
one event at a time
Real connections,
one event at a time
Real connections,
one event at a time
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Aa Bb Cc Dd Ee Ff
Aa Bb Cc Dd Ee Ff
Aa Bb Cc Dd Ee Ff
Gg Hh Ii Jj Kk Ll
Gg Hh Ii Jj Kk Ll
Gg Hh Ii Jj Kk Ll
Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq
Mm Nn Oo Pp Qq
Mm Nn Oo Pp Qq
Mm Nn Oo Pp Qq
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Rr Ss Tt Uu Vv
Rr Ss Tt Uu Vv
Rr Ss Tt Uu Vv
Ww Xx Yy Zz
Ww Xx Yy Zz
Ww Xx Yy Zz
Ww Xx Yy Zz
Cardo
Cardo
Cardo
Aa Bb Cc Dd Ee Ff
Aa Bb Cc Dd Ee Ff
Aa Bb Cc Dd Ee Ff
Aa Bb Cc Dd Ee Ff
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Gg Hh Ii Jj Kk Ll
Gg Hh Ii Jj Kk Ll
Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq
Mm Nn Oo Pp Qq
Mm Nn Oo Pp Qq
Mm Nn Oo Pp Qq
Rr Ss Tt Uu Vv
Rr Ss Tt Uu Vv
Rr Ss Tt Uu Vv
Rr Ss Tt Uu Vv
Ww Xx Yy Zz
Ww Xx Yy Zz
Ww Xx Yy Zz
Ww Xx Yy Zz
Jost
Jost
Jost
©2024 Tamara Sher. All Rights Reserved.
Ready to work together?
Let’s do this!
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©2024 Tamara Sher. All Rights Reserved.
Ready to work together?
Let’s do this!
click email to copy
©2024 Tamara Sher. All Rights Reserved.
Ready to work together?
Let’s do this!
click email to copy
©2024 Tamara Sher. All Rights Reserved.
Ready to work together?
Let’s do this!
click email to copy