Genovia Art Museum
responsive website
10 Minute Read
Role
Product Designer (Independent Project)
Timeline
Apr - May 2024
Outcomes
Responsive Website Information Architecture Branding
A responsive website for the Genovia Art Museum. This project's aim was to 1. Give detailed and updated information in a variety of areas and 2. Outline clear and secure processes for ticket purchase and donations. The second project completed as part of the Google UX Design course. Inspired by The Princess Diaries (2001), the goal of the museum is for it to be a space for celebrating the history of Genovian art as well as a place for the people of Genovia to share and enjoy their work.
Genovia Art Museum
responsive website
10 Minute Read
Role
Product Designer (Independent Project)
Timeline
Apr - May 2024
Outcomes
Responsive Website Information Architecture Branding
A responsive website for the Genovia Art Museum. The second project completed as part of the Google UX Design course. This project's aimed to: 1. Give detailed and updated information in a variety of areas and 2. Outline clear and secure processes such as for ticket purchase and donations. Inspired by The Princess Diaries (2001), the museum aims to celebrate Genovian art and offer a place for the people of Genovia to share and enjoy their work.
Genovia Art Museum
responsive website
10 Minute Read
Role
Product Designer (Independent Project)
Timeline
Apr - May 2024
Outcomes
Responsive Website Information Architecture Branding
A responsive website for the Genovia Art Museum. This project's aim was to 1. Give detailed and updated information in a variety of areas and 2. Outline clear and secure processes for ticket purchase and donations. The second project completed as part of the Google UX Design course. Inspired by The Princess Diaries (2001), the goal of the museum is for it to be a space for celebrating the history of Genovian art as well as a place for the people of Genovia to share and enjoy their work.
Genovia Art Museum
responsive website
10 Minute Read
Role
Product Designer (Independent Project)
Timeline
Apr - May 2024
Outcomes
Responsive Website Information Architecture Branding
A responsive website for the Genovia Art Museum. This project's aim was to 1. Give detailed and updated information in a variety of areas and 2. Outline clear and secure processes for ticket purchase and donations. The second project completed as part of the Google UX Design course. Inspired by The Princess Diaries (2001), the goal of the museum is for it to be a space for celebrating the history of Genovian art as well as a place for the people of Genovia to share and enjoy their work.
Home
What's On
Plan Your Visit - Ticketing
Plan Your Visit - Getting Here
Plan Your Visit - Floor Plan & Facilities
Plan Your Visit - Accessibility
Plan Your Visit - FAQs
Partner & Support - Donation
Partner & Support - Donation Form
Partner & Support - Membership
Partner & Support - Host with Us
Partner & Support - Careers
Partnter & Support - Contact Us
Home
What's On
Plan Your Visit - Ticketing
Plan Your Visit - Getting Here
Plan Your Visit - Floor Plan & Facilities
Plan Your Visit - Accessibility
Plan Your Visit - FAQs
Partner & Support - Donation
Partner & Support - Donation Form
Partner & Support - Membership
Partner & Support - Host with Us
Partner & Support - Careers
Partnter & Support - Contact Us
Home
What's On
Plan Your Visit - Ticketing
Plan Your Visit - Getting Here
Plan Your Visit - Floor Plan & Facilities
Plan Your Visit - Accessibility
Plan Your Visit - FAQs
Partner & Support - Donation
Partner & Support - Donation Form
Partner & Support - Membership
Partner & Support - Host with Us
Partner & Support - Careers
Partnter & Support - Contact Us
Home
What's On
Plan Your Visit - Ticketing
Plan Your Visit - Getting Here
Plan Your Visit - Floor Plan & Facilities
Plan Your Visit - Accessibility
Plan Your Visit - FAQs
Partner & Support - Donation
Partner & Support - Donation Form
Partner & Support - Membership
Partner & Support - Host with Us
Partner & Support - Careers
Partnter & Support - Contact Us
Case Study Contents
Understanding
Designing
Refining
Reflecting
Users
A study of the National Museum of Liverpool's museum website highlighted the importance of understanding museum website users and their motivations in the effective design of their online experiences. They found that museum website users were:
and categorised them into groups based on their motivations
Explorers
personal curiosity
Experience Seekers
see and experience a place
Rechargers
contemplative or restorative experiences
Facilitators
helping others find what they need
Professionals / Hobbyists
specific knowledge-related goals
Therefore, I based my user personas to include people in these groups. However, as this space is also for Genovian artists to share their work, I included Katie, a local artist:
Melissa Ngyuen
Julien Rodriguez
David Reynolds
Katie Mtonga
Opportunities
Following these users’ journey maps, I explored their potential activities, goals, needs, and challenges regarding navigating the museum.
I then grouped those challenges together (red) along with ideas for how I could meet those needs (yellow).
This helped me identify the major components of museum websites and opportunities to meet user needs:
Competitive Audit
I also did a competitive audit of other museum websites, focusing on how they tackled these problems and how they organised their sites.
I took a lot of inspiration from many of these sites as I wanted to keep things familiar for users and used events and exhibitions from these museums in my designs.
Case Study Contents
Understanding
Designing
Refining
Reflecting
Sitemap
Using the competitive audit and opportunities, I planned the sitemap and website pages.
At first, I divided the site into four parts under common sections that I'd found on other museum websites: ‘What’s On’, ‘Plan Your Visit’, ‘Learn & Connect’, and ‘Partner & Support’.
However, after some feedback I made some changes to keep all event related information together.
Branding
I wanted the branding of the museum to reflect elegance and regality to honour the Queen while celebrating the art and culture of the Genovian community.
Colours
Drawing inspiration from the Genovian flag and keeping the branding themes in mind, I chose gold and purple as accent colours.
For the website, I went with black, white, and shades of grey to keep things elegant and minimal, similar to the Louvre and the British Museum.
At first, I used the gold for both the logo and CTAs but wanted to differentiate between them and switched the CTAs to the purples.
Typography
I chose Marcellus, a flared serif. I liked how clean and elegant it is. However, it only has one weight and I only realised later how crucial having different font weights was. Despite that, I really liked the font so for hierarchy, I used different font sizes.
Iconography
For most of the designs, I used Google’s Material Design system icons. However, where there weren’t any appropriate ones, such as for the venue events and membership types, I created custom icons that fit within the Material Design system style by basing them on existing icons.
Logo
For the logotype, I went with Alice, an artistic serif. I then took shapes from the Queen’s crown to design the logomark.
Detailed & Updated Information
Event Details
Since most people are on this website to plan their physical visit*^, I gave a lot of though to the Event Details. I took the very insightful feedback of keeping all event-relate information together. Again, I kept the main CTA and Set information: when, where, and what immediately available near the top.
Homepage
Because most people use museum websites to plan their physical visit^, I gave a lot of thought to the homepage / landing page. Therefore, first CTA I provided (besides the header) was for visitors to plan their visit. I then made sure all basic information was clear. Additionally, to ensure information is always up-to-date, I added a calendar for information specific to the day.
Usability & Accessibility
Heirarchy and Mixed Media
I wanted to make sure that the website as a whole, was accessible and user-friendly so
I tried to keep the designs consistent and familiar with clear visual hierarchy.
In order to present information in a variety of manners, I used icons, images, and diagrams as well as text. I also made sure that layout, fonts, and contrast followed the WACG.
Narrowing the Search
Users can find information via multiple channels such as the search bar, header menu, and footer. They can also narrow their searches on pages through filters. The ‘Help Banner’ on every page also provides links to the FAQ page and the museum contact information specific to the page.
Case Study Contents
Understanding
Designing
Refining
Reflecting
Users
A study of the National Museum of Liverpool's museum website highlighted the importance of understanding museum website users and their motivations in the effective design of their online experiences. They found that museum website users were:
and categorised them into groups based on their motivations
Explorers
personal curiosity
Experience Seekers
see and experience a place
Rechargers
contemplative or restorative experiences
Facilitators
helping others find what they need
Professionals / Hobbyists
specific knowledge-related goals
Therefore, I based my user personas to include people in these groups. However, as this space is also for Genovian artists to share their work, I included Katie, a local artist:
Melissa Ngyuen
Julien Rodriguez
David Reynolds
Katie Mtonga
Opportunities
Following these users’ journey maps, I explored their potential activities, goals, needs, and challenges regarding navigating the museum.
I then grouped those challenges together (red) along with ideas for how I could meet those needs (yellow).
This helped me identify the major components of museum websites and opportunities to meet user needs:
Competitive Audit
I also did a competitive audit of other museum websites, focusing on how they tackled these problems and how they organised their sites.
I took a lot of inspiration from many of these sites as I wanted to keep things familiar for users and used events and exhibitions from these museums in my designs.
Case Study Contents
Understanding
Designing
Refining
Reflecting
Users
A study of the National Museum of Liverpool's museum website highlighted the importance of understanding museum website users and their motivations in the effective design of their online experiences. They found that museum website users were:
and categorised them into groups based on their motivations
Explorers
personal curiosity
Experience Seekers
see and experience a place
Rechargers
contemplative or restorative experiences
Facilitators
helping others find what they need
Professionals / Hobbyists
specific knowledge-related goals
Therefore, I based my user personas to include people in these groups. However, as this space is also for Genovian artists to share their work, I included Katie, a local artist:
Melissa Ngyuen
Julien Rodriguez
David Reynolds
Katie Mtonga
Opportunities
Following these users’ journey maps, I explored their potential activities, goals, needs, and challenges regarding navigating the museum.
I then grouped those challenges together (red) along with ideas for how I could meet those needs (yellow).
This helped me identify the major components of museum websites and opportunities to meet user needs:
Competitive Audit
I also did a competitive audit of other museum websites, focusing on how they tackled these problems and how they organised their sites.
I took a lot of inspiration from many of these sites as I wanted to keep things familiar for users and used events and exhibitions from these museums in my designs.
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©2024 Tamara Sher. All Rights Reserved.
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Let’s do this!
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©2024 Tamara Sher. All Rights Reserved.
Ready to work together?
Let’s do this!
click email to copy
©2024 Tamara Sher. All Rights Reserved.
Ready to work together?
Let’s do this!
click email to copy
©2024 Tamara Sher. All Rights Reserved.
Ready to work together?
Let’s do this!
click email to copy