
Flock
Hackathon Project
15 Minute Read
Role
Project Manager, Design Lead, Researcher
Timeline
20 September to 25 October, 2025 (6 Weeks)
Outcomes
Notion Database Working Prototype Pitch Deck
Flock is a mobile platform designed to address the social fragmentation between local and ethnic minority communities in Hong Kong. By leveraging generative AI for personalized matching and resource discovery, Flock connects secondary school students with community service opportunities, collaborative projects, and cross-cultural experiences—transforming isolated corners (角落) into vibrant gathering spaces where everyone belongs.

Flock
Hackathon Project
15 Minute Read
Role
Project Manager, Design Lead, Researcher
Timeline
20 September to 25 October, 2025 (6 Weeks)
Outcomes
Notion Database Working Prototype Pitch Deck
Flock is a mobile platform designed to address the social fragmentation between local and ethnic minority communities in Hong Kong. By leveraging generative AI for personalized matching and resource discovery, Flock connects secondary school students with community service opportunities, collaborative projects, and cross-cultural experiences—transforming isolated corners (角落) into vibrant gathering spaces where everyone belongs.

Flock
Hackathon Project
15 Minute Read
Role
Project Manager, Design Lead, Researcher
Timeline
20 September to 25 October, 2025 (6 Weeks)
Outcomes
Notion Database Working Prototype Pitch Deck
Flock is a mobile platform designed to address the social fragmentation between local and ethnic minority communities in Hong Kong. By leveraging generative AI for personalized matching and resource discovery, Flock connects secondary school students with community service opportunities, collaborative projects, and cross-cultural experiences—transforming isolated corners (角落) into vibrant gathering spaces where everyone belongs.
Mockups Preview
Mockups Preview
The Hong Kong Inter-University
GenAI Hackathon for SDGs
The Hong Kong Inter-University
GenAI Hackathon for SDGs
The Hong Kong Inter-University GenAI Hackathon for SDGs

Developed for The Hong Kong Inter-University GenAI Hackathon for SDGs (Track 2: Resilient and Adaptable Communities), this project tackled one of Hong Kong's most pressing social challenges: the persistent segregation between communities that begins in schools.
Developed for The Hong Kong Inter-University GenAI Hackathon for SDGs (Track 2: Resilient and Adaptable Communities), this project tackled one of Hong Kong's most pressing social challenges: the persistent segregation between communities that begins in schools.
Developed for The Hong Kong Inter-University GenAI Hackathon for SDGs (Track 2: Resilient and Adaptable Communities), this project tackled one of Hong Kong's most pressing social challenges: the persistent segregation between communities that begins in schools.
Team 1018 brought together five students from The University of Hong Kong (HKU) and The Hong Kong University of Science and Technology (HKUST):
Tamara (Mara) Sher (Project Manager, Design Lead, and Researcher)
Abby Kit Yu Ho (Technical and Backend Lead/ Coordinator and Technical Research Lead)
Omaya De Alwis (Technical Backend Developer and Data Analyst)
William Dale See Kohchet-Chua (Research Lead, Data Analyst, Marketing & Outreach Coordinator, and Content & Communications Manager)
Vincent Huang Dachuan (Technical Counselor, Research Lead, and Communication Manager)
Meeting as strangers at the launch event, we collaborated remotely via Google Meets and WhatsApp—exemplifying Flock's mission of building genuine connections across differences. Months later, we continue exploring opportunities to develop this concept further.
Team 1018 brought together five students from The University of Hong Kong (HKU) and The Hong Kong University of Science and Technology (HKUST):
Tamara (Mara) Sher (Project Manager, Design Lead, and Researcher)
Abby Kit Yu Ho (Technical and Backend Lead/ Coordinator and Technical Research Lead)
Omaya De Alwis (Technical Backend Developer and Data Analyst)
William Dale See Kohchet-Chua (Research Lead, Data Analyst, Marketing & Outreach Coordinator, and Content & Communications Manager)
Vincent Huang Dachuan (Technical Counselor, Research Lead, and Communication Manager)
Meeting as strangers at the launch event, we collaborated remotely via Google Meets and WhatsApp—exemplifying Flock's mission of building genuine connections across differences. Months later, we continue exploring opportunities to develop this concept further.
Team 1018 brought together five students from The University of Hong Kong (HKU) and The Hong Kong University of Science and Technology (HKUST):
Tamara (Mara) Sher (Project Manager, Design Lead, and Researcher)
Abby Kit Yu Ho (Technical and Backend Lead/ Coordinator and Technical Research Lead)
Omaya De Alwis (Technical Backend Developer and Data Analyst)
William Dale See Kohchet-Chua (Research Lead, Data Analyst, Marketing & Outreach Coordinator, and Content & Communications Manager)
Vincent Huang Dachuan (Technical Counselor, Research Lead, and Communication Manager)
Meeting as strangers at the launch event, we collaborated remotely via Google Meets and WhatsApp—exemplifying Flock's mission of building genuine connections across differences. Months later, we continue exploring opportunities to develop this concept further.
Impact & Learnings
Impact & Learnings
While we didn't advance past the first round of judging, the project validated a critical need in Hong Kong society. Post-hackathon, several team members (including myself) have continued exploring this problem space for potential real-world applications.
While we didn't advance past the first round of judging, the project validated a critical need in Hong Kong society. Post-hackathon, several team members (including myself) have continued exploring this problem space for potential real-world applications.
While we didn't advance past the first round of judging, the project validated a critical need in Hong Kong society. Post-hackathon, several team members (including myself) have continued exploring this problem space for potential real-world applications.
What I Learned
1. The Power of Shared Purpose
Meeting strangers at a hackathon and building genuine connections while tackling a meaningful problem reinforced my belief that design can bring people together. Our team's dedication and continued collaboration months later proves the concept works in practice.
2. Research Validates Bold Ideas
Survey data showing overwhelming agreement (75-88% across key metrics) that this divide exists and needs addressing gave us confidence to propose an ambitious AI-driven solution.
3. Belonging is Universal
Conversations with stakeholders across Hong Kong's communities revealed that everyone—regardless of background—craves connection and wants to contribute to social good. The barrier isn't desire; it's access and structure.
4. Designing for Complexity Requires Systems Thinking
Balancing student, school, NGO, and expert needs while integrating AI safely and ethically taught me to think holistically about interconnected stakeholders and motivations.
What I Learned
1. The Power of Shared Purpose
Meeting strangers at a hackathon and building genuine connections while tackling a meaningful problem reinforced my belief that design can bring people together. Our team's dedication and continued collaboration months later proves the concept works in practice.
2. Research Validates Bold Ideas
Survey data showing overwhelming agreement (75-88% across key metrics) that this divide exists and needs addressing gave us confidence to propose an ambitious AI-driven solution.
3. Belonging is Universal
Conversations with stakeholders across Hong Kong's communities revealed that everyone—regardless of background—craves connection and wants to contribute to social good. The barrier isn't desire; it's access and structure.
4. Designing for Complexity Requires Systems Thinking
Balancing student, school, NGO, and expert needs while integrating AI safely and ethically taught me to think holistically about interconnected stakeholders and motivations.
What I Learned
1. The Power of Shared Purpose
Meeting strangers at a hackathon and building genuine connections while tackling a meaningful problem reinforced my belief that design can bring people together. Our team's dedication and continued collaboration months later proves the concept works in practice.
2. Research Validates Bold Ideas
Survey data showing overwhelming agreement (75-88% across key metrics) that this divide exists and needs addressing gave us confidence to propose an ambitious AI-driven solution.
3. Belonging is Universal
Conversations with stakeholders across Hong Kong's communities revealed that everyone—regardless of background—craves connection and wants to contribute to social good. The barrier isn't desire; it's access and structure.
4. Designing for Complexity Requires Systems Thinking
Balancing student, school, NGO, and expert needs while integrating AI safely and ethically taught me to think holistically about interconnected stakeholders and motivations.
What I'm Most Proud Of
The concept itself. Hong Kong genuinely lacks togetherness across communities, and we created a tangible, technology-enabled solution that addresses root causes rather than symptoms. By reframing community service from charity to collaboration, Flock challenges the othering that perpetuates division.
The team dynamics. Five strangers from different universities came together, worked intensively via Google Meets and WhatsApp, and built something meaningful in just five weeks. We still keep in touch today—living proof of Flock's core mission.
The dual meaning of the name. "Flock" evokes birds gathering in unity, while "角落" (gok3lok6) means "corner" in Cantonese—a cozy, welcoming space. This bilingual resonance captures both the movement we envisioned and the local Hong Kong identity we sought to honor.
What I'm Most Proud Of
The concept itself. Hong Kong genuinely lacks togetherness across communities, and we created a tangible, technology-enabled solution that addresses root causes rather than symptoms. By reframing community service from charity to collaboration, Flock challenges the othering that perpetuates division.
The team dynamics. Five strangers from different universities came together, worked intensively via Google Meets and WhatsApp, and built something meaningful in just five weeks. We still keep in touch today—living proof of Flock's core mission.
The dual meaning of the name. "Flock" evokes birds gathering in unity, while "角落" (gok3lok6) means "corner" in Cantonese—a cozy, welcoming space. This bilingual resonance captures both the movement we envisioned and the local Hong Kong identity we sought to honor.
What I'm Most Proud Of
The concept itself. Hong Kong genuinely lacks togetherness across communities, and we created a tangible, technology-enabled solution that addresses root causes rather than symptoms. By reframing community service from charity to collaboration, Flock challenges the othering that perpetuates division.
The team dynamics. Five strangers from different universities came together, worked intensively via Google Meets and WhatsApp, and built something meaningful in just five weeks. We still keep in touch today—living proof of Flock's core mission.
The dual meaning of the name. "Flock" evokes birds gathering in unity, while "角落" (gok3lok6) means "corner" in Cantonese—a cozy, welcoming space. This bilingual resonance captures both the movement we envisioned and the local Hong Kong identity we sought to honor.
This project sits at the intersection of everything I care about: inclusive design, educational technology, and meaningful social impact. It challenged me to think beyond individual user flows and consider systemic change—how design can reshape cultural narratives and create infrastructure for belonging.
The experience reinforced my belief that intentional, equitable, and inclusive experiences require deep understanding of context, stakeholders, and structural barriers. Moving forward, I'm exploring opportunities to bring elements of Flock to life in educational or community settings, continuing the mission we started during those five intensive weeks.
This project sits at the intersection of everything I care about: inclusive design, educational technology, and meaningful social impact. It challenged me to think beyond individual user flows and consider systemic change—how design can reshape cultural narratives and create infrastructure for belonging.
The experience reinforced my belief that intentional, equitable, and inclusive experiences require deep understanding of context, stakeholders, and structural barriers. Moving forward, I'm exploring opportunities to bring elements of Flock to life in educational or community settings, continuing the mission we started during those five intensive weeks.
This project sits at the intersection of everything I care about: inclusive design, educational technology, and meaningful social impact. It challenged me to think beyond individual user flows and consider systemic change—how design can reshape cultural narratives and create infrastructure for belonging.
The experience reinforced my belief that intentional, equitable, and inclusive experiences require deep understanding of context, stakeholders, and structural barriers. Moving forward, I'm exploring opportunities to bring elements of Flock to life in educational or community settings, continuing the mission we started during those five intensive weeks.
©2024 Tamara Sher. All Rights Reserved.
Ready to work together?
Let’s do this!
click email to copy
©2024 Tamara Sher. All Rights Reserved.
Ready to work together?
Let’s do this!
click email to copy
©2024 Tamara Sher. All Rights Reserved.
Ready to work together?
Let’s do this!
click email to copy
©2024 Tamara Sher. All Rights Reserved.
Ready to work together?
Let’s do this!
click email to copy


































